The possibilities to create and execute ads on Google that have the power to attract and appeal to an audience is endless and ever-evolving. To get more right people to click ads with very little spending is the key strategy to achieving success with Google Ads. This article aims to list the important aspects of such Google Ads and creative ways to achieve more within your digital marketing budget.
Focus on relevant Keywords
Of all the tools and techniques available to target customers and users on Google, Keywords are the most important and this is one aspect that differentiates Google Ads from Ads on social media including Facebook. Successful Ads are created with keywords of relevance and are tuned to target the right set of people available online.
To identify and use keywords to target the right set of users-
Keywords affect the Quality Score of the Ad, as this is an indication of how your keywords match with a custom search. A higher score means that your ad displays are high on search results and thus lower costs.
Focus on designing the right Ad copy
Ad copy is a principal determinant of the success of Google Ads. It is an integral part of such ads as it influences the click-through-rate. Ad copy determines your strategy to share the message within a limited set of characters, and attract more users, probably the right set of target users to the website.
To design the right Ad copy
An effective call-to-action- Use powerful action words/verbs to attract customers towards your ad. You can ask them to sign up, know more or ask for a quote. As such words inspire users to click on ads, make sure that you make the best out of them.
Include relevant keywords- As mentioned earlier, Keywords determine the Quality Score, the more your ad is clicked through, the lower the costs. So make sure to perform the necessary search and then include relevant keywords to avail maximum benefits.
Spotlight what differentiates you from the rest- Featuring such attributes of your product/ service and the value proposition that compels your target customers to explore and try your product is important. This is also an opportunity to differentiate yourself from the competition.
Optimized landing page
Apart from having an effective Ad, what matters, even more, is optimizing your landing page with the potential to generate leads. By simply sending a prospective client through attractive ads to the landing page wouldn’t suffice or generate leads. What is needed is to look out for strategies to enhance conversion and pull them into your sales funnel.
If not clear about it, just consult the best digital marketing company, they will clear your doubts and help you to achieve the target.