The primary objective of a perfect and excellent website is to offer the user a worthwhile experience and help the businesses generate prospective leads and potential customers. Given the hustle-bustle of the twenty-first-century demands, people have become restless and impatient and tend to be annoyed by websites that consume their time. The longer it takes for the website to load or the longer time they are made to wait, users tend to lose interest and are motivated to look for alternatives. Thus, website loading speed is of prime importance, more particularly amidst the busyness of today’s rapidly moving world.
Offer a simplified experience to the user
Though traditionally it may seem that adding innovative, complex features may appeal to the user more, in reality, users tend to be attracted to website designs that offer them what they exactly demand at a great speed. Thus, the website load speed is of paramount importance to offer the user, a satisfying experience, and motivate them to come back for more.
Ensure a higher conversion rate
Because a website is the primary source of motivation for the customer to try the product or service of a business, website loading speed is of high importance. Studies demonstrate that 47% of users expect the site to load in less than 2 seconds and that a whopping 40% tend to leave when a site takes longer than 3 seconds to load. The numbers are evidence of the growing impatience and intolerance towards websites that do not load immediately.
Lose out to competition in the industry
Longer load time and response time for a website offer poor user experience and they are motivated to leave the site or application entirely. The users get back to the search results and try an alternative, more particularly, the competitor’s website. BBC reported that they lost 10% of the users for every additional delay in the loading speed by one second. Overall, while businesses lose customers due to lower speed in the short-term, the long loading times impact the organic growth and people stop referring the website to others in the community. In a world of mad rush and competition, the business in due course tends to lose its industrial share to competitors in the industry.
Impact on Google Rank and SEO
Because Google envisions promoting easy and greater accessibility, it tends to lay a huge emphasis on helping users acquire in minimal time, the information of relevance. Thus, it focuses on website loading time, response time, and bounce rate, and navigates the user towards sites that offer them information rapidly. Thus lower loading speeds negatively impact the SEO and search ranking.
Thus, a slow loading website impacts the businesses negatively while ending up with users losing interest in your products and services. They also affect the visibility of the website in search engines on a longer-term, as loading speeds impact the Google Rank. Hence it is imperative for businesses to improve the web design and provide the user what they exactly desire while speeding up their load time to ensure that they survive and sustain ahead of the competition in the industry. It’s also an important factor to consider for businesses when they choose a web design company.