Transform Your Retail Business Into An ECommerce During The Pandemic
Of the several changes that this COVID-19 pandemic has brought about, the rapid pace and unprecedented magnitude of digital transformation have gained utmost salience. Customers and businesses have flocked online stores like never before. To ensure that you retain your customers as well as attract new customers, it is mandatory that you incorporate eCommerce functions into your website. The benefits of a good eCommerce website design for a business are significantly high and so most businesses have undertaken eCommerce website development more intensively than ever.
Thus, more appropriate than ever now is the perfect time to bring about this transformation. The following are a few steps that businesses that have an existing website, may adopt to achieve this transformation.
Add eCommerce features to your website
Normal websites provide information about their business, brand, products /services and aim to create an awareness in the minds of the visitor. When you are trying to transform this into an eCommerce website or a store, you may be required to add more features and attributes so as to enable such visitors and customers to move forward from perceiving information to making purchases and payments. You can do this transformation using plug-ins or using a third-party eCommerce tool if your website is on CMS or WordPress. In case your website software doesn’t favor such extensions, you may consider Ecommerce website development from scratch.
Incorporate payment features
The most essential aspect of instituting an eCommerce business is to integrate safe and secured payment methods and features into the website. There are various modes of payment including credit cards, debit cards, e-wallets, direct bank transfers through net banking, mobile payments, cash on delivery, etc. Integrating such payments would let you generate an invoice the moment the user places an order. Ensuring smooth, hassle-free transactions, accepting periodical subscriptions, and managing the refund requests would add to the credibility of the store and this should be the priority of your eCommerce website development process.
Add product photos, description, and inventory details
When you are into eCommerce website development, consider adding photos to the product list as it can help the user perceive the usability of your product, the moment they take a glimpse of the site. Whether you are selling apparel, home decor, or books, pictures are more appealing than a printed catalog. Along with product pictures, add a clear and concise description to your product. Describing the features that you would want to highlight to your customer and this would also add to your SEO strategies, and so this should be given due importance in eCommerce website development. Apart from the photo and description, you should also add the price, available stock, and shipping charges, if any.
As more and more consumers shop online through mobile devices, it is important to optimize the website for mobile phones. Keep looking for ways to reduce the response time, loading time and to increase the traffic handling capacity of your existing website apart from working out ways to enhance the customer experience on mobile devices when you are into eCommerce website development.
Build your shipping policy
As a part of eCommerce website development, building a shipping policy that can determine the shipping fees and carriers is important. Are you charging extra for the shipping? How are you determining your shipping costs? Are you doing international shipment? You can also consider automating the shipping process by integrating this with shipping software. Consider incorporating everything that provides the customer, a hassle-free eCommerce checkout process.