Though a lot of people think that web design is all about art and aesthetics, it is more about creating a design that offers the user an immersive experience. It is about creating a design that is viable, usable, and desirable.
While the difference between Art and Design is a topic of timeless debate, Art is all about giving life to emotions and expressions but design is a systematic, data-driven process built iteratively to deliver solutions to problems.
An excellent website design is not about art, but about how well it serves the targeted customer or client base, how engaging it is, how well it functions on the device, the medium, etc. It is more about user experience than about aesthetics and art.
So a proper web designer or a web design company usually starts by asking these questions and looking out for answers to the same-
If you are looking to hire a web designer or a web design company from a sole, aesthetic point of view, you could be wrong and may not achieve the desired goals. It is a good website only if it offers the best user experience, and its offerings match closely with what they are looking for from the website.
Beyond creating a site that appeals, a web designer or a web design company should concentrate his or her efforts to-
Good web designers or the best web design companies concentrate their efforts on crafting a design that is easy for users to act on what they desire.
Studies show how most websites that are ranked top in the world excel in terms of UX design.
We don’t mean to say that all sites irrespective of their purpose and objective should deliver traffic as high as Facebook or Twitter. The outcomes shall vary across different sites-
Visual elements, colors, fonts, etc. of a website design play a key role in enriching the brand visibility and identity. Art and beauty are about the surface while the design is more about the process to achieve usability with feasible elements. The best web design companies are the ones that work on bringing out a design with greater functionality and feasibility, and due importance to improving the aesthetics with elements of art.