Best Social Media Marketing Tools For 2021
Social media usage is rapidly evolving at unprecedented speeds owing to the containment measures taken by individuals, organizations, and by governments across the world to curb the spread of COVID-19. Given that more than 50% of the global population uses social media platforms, businesses have zeroed in their efforts and investments in formulating and implementing social media marketing strategies. For such businesses, social media marketing tools are a boon as they produce greater results for an investment of minimal effort and time. Effective social media marketing tools complemented by Social Media Engagement Tactics have the potential to grow Your Customer Base as well as strengthen your foothold and industrial presence. The importance of hiring social media marketing experts for business will help to grow businesses. Digital marketing techniques replacing the traditional marketing mediums.
Listed below are the best social media marketing tools preferred by top marketers.
Biteable helps you to create professional videos in a matter of minutes and it has a plethora of pre-designed animated templates, free stock footage, music, etc. This would help you create appealing videos and share them on social media. It is one of the cheapest digital marketing tools and this would save you money that you otherwise have to invest on video production and editing. The free version allows you to use most of its features though the premium version itself isn’t so very costly.
BuzzSumo is a must-have digital marketing tool if you are a social media strategist or if you are aiming to strengthen your digital presence with powerful content. Using this digital marketing tool you can gain insights on what is shared the most on social media platforms, as well as on the strategies adopted by your competitors. You can track keywords that generate the most traffic as well as content ideas that would appeal to the reader.
Most businesses use multiple social media channels to ensure that they reach a majority of their target customer. Publishing content on different platforms is challenging and Hootsuite helps businesses manage the channels from a single dashboard. Being one of the oldest social media marketing tools, they help you in organizing the content while also scheduling multiple posts at once on different social media platforms.
Mention is an essential listening tool that notifies you when someone mentions your brand or your competitor's brand. This would help you to react to the comments and mentions whenever needed, as well as analyze your competitor’s reach and strategies. You can also use this digital marketing tool to identify influencers related to your industry who can campaign for your product or service.
It is difficult to share original URLs as they are large. Bitly is a link shrinker, which can shorten the lengthy URLs and it also provides insights on the details of who visited the URL- who, when, and where. It is inbuilt with Google campaign URL builder and helps businesses in tracking the reach of their campaigns.
AdEspresso helps you design and analyze the performance of your social media campaigns and advertisements. It enables you to devise ads for Instagram, Facebook, and Google ads in a single place. You also get an opportunity to analyze the effectiveness of your strategy as the ad goes live. Its auto and custom optimization features shall help you achieve the core objectives of your campaign without having to check its performance day and night. You can also gain insights on what campaign works well on what channel, at what time.
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